It is the manufacturer or its registered owner of Amazon that sells to Amazon. Asmodee and others sell directly to amazon, and you`ll lie and tell you that Amazon is supposed to be on MAP and that they`re going to fix it. Asmodee hasn`t done anything for 10 months. Although Amazon MAP`s agreements are not implemented on the platform, many manufacturers and distributors are seeking intellectual property complaints against Amazon sellers in order to control distribution. These are the traditional rights holders without reason complaints against Amazon sellers. Manufacturers can cancel an offer from an unauthorized distributor without a MAP agreement if they can submit a valid case to Amazon. This is particularly evident in the pricing of POPs. Minimum prices or map policies are non-binding agreements between a manufacturer and its authorized trading partners to list a product or product only at a minimum price or above a minimum price. It is ideal for protecting a brand`s price position and margins, while preventing other resellers from under-paying on the basis of price. Minimum prices relate to the fact that a producer tells its distributors and retailers that they cannot promote the products in their inventory for less than the manufacturer says.
On Amazon.com, this means that you cannot list the price you want to offer customers, also known as “vertical agreements.” If you are a company the size of Nike or larger, then you can pressure Amazon to accept map, but otherwise… All you can do is complain to the manufacturer. All leading brands should have a map policy, with each distributor selling its product. If the brand uses distribution, distribution should be limited and each distributor should submit an “authorized distributor” agreement to all retailers selling products. Amazon gets a free pass and there`s nothing manufacturers can`t do to stop amazon. Small time 3rd 3rd party sellers who don`t get buybox anyway, waste a lot of time. Third parties are treated differently by the manufacturer. Brand restriction on Amazon is certainly necessary to protect those of us who are actually licensed, and I fully understand the reasons for strict agreements on POPs, but it is frankly impossible to go toe with the biggest competitor, who also owns the market itself, if they don`t have to abide by the same rules as other sellers.